Roku claims its OneView is the first ad-buying platform to enable Nielsen guarantees across TV streaming platforms. Upfront advertisers in OneView will now have … Read the whole story

Fox's airings of the Los Angeles Rams vs. San Francisco 49ers, at 50.4 million viewers, is the highest NFC Championship game total in eight … Read the whole story

Lovinger will also manage NBCU's advertising with the U.S. Olympic and Paralympic Properties group for all Games through 2032, to include sponsorship sales for … Read the whole story

Users will have access to new Warner Bros. movies 45 days after their theatrical release. Read the whole story

Brand response TV focuses "on brands and their quality in a premium, broadcast-quality production style vs. the traditional DRTV 'infomercial' style." Read the whole story

AudioID's U.S.-based identity offering lives within SXM Media, leveraging datasets across tens of millions of known Pandora, SiriusXM, and Stitcher listeners and matching them … Read the whole story

Google's YouTube banned Bongino last month, after repeated violations of its COVID misinformation policy. Read the whole story

Nissan, which has not advertised in the Big Game since 1997, released two 15-second teasers of "Thrill Driver," featuring Eugene Levy. Read the whole story

The ad uses the vintage Busch ad song "Head for the Mountains." Now, an interracial, male-female group of beer lovers tout Busch Light. Read the whole story

To be considered, the campaigns or activations must have broken between Jan. 1, 2021 and Feb. 13, 2022. Read the whole story

Marketers should also be concerned about schemes that allow millions of surreptitious users to avoid subsidizing -- or at least providing user data -- … Read the whole story