NBC says Olympic marketers are getting high value, despite lower initial Nielsen-measured linear TV viewing vs. other Olympics. Looking at all TV-video advertising, NBC … Read the whole story

"The million-dollar question is whether today's young consumers will always prioritize non-traditional content - or whether they'll start to resemble older consumers as they … Read the whole story

On Peacock TV's TikTok channel Feb. 8, Jennifer Lopez and Maluma will perform songs from their new film, "Marry Me" to promote the film, … Read the whole story

A co-producer claims WarnerMedia's simultaneous release of "Matrix Resurrections" on HBO Max and in cinemas hurt box office, and also claims WarnerMedia is trying … Read the whole story

The solution integrates Flashtalking's creative automation with 4C's centralized social media management tech. Read the whole story

Peloton Interactive is cutting costs and plans to cut 2,800 jobs -- around 20% of its workforce. Longtime CEO John Foley is stepping down … Read the whole story

The ad campaign, High Stakes, features Hannah Waddingham as a high roller next to hissy cat Leonardo. She raises the stakes of a poker … Read the whole story

Incoming IAB chair Krishan Bhatia opened by pitching how NBCU is leading the industry change. Read the whole story

Netflix's social engagement numbers continued to be robust in 2021 - although some newer competitors rivaled its share while churning out considerably less content. Read the whole story