Using "eyes on screen" technology, TVision found that men scored a 126.7 index for "commercial attention" vs. a 120.3 index for women. The results … Read the whole story

Cognitive science company Memorable, using AI, studied the long-term impact of Super Bowl ads and found the Pepsi ad "Road to Super Bowl LVI" … Read the whole story

The assumption is that Disney will make the shows from the lucrative franchise available on Disney+ and/or Hulu. Read the whole story

Linear TV is mostly associated with live programming, with 50% of viewers saying that news is a reason to watch cable or satellite channels. Read the whole story

The rate of North American inflation is projected to rise 5.4%, while the worldwide rate is forecast to increase 4.5% this year. Read the whole story

Big-screen devices pulled a 43% share of opening-day view time, but handheld devices were close behind. Read the whole story

"This shift we're seeing means legacy brands have figured out what attracts consumers to D2C" and are ready to compete, says Diffusion's Kate Ryan. Read the whole story