TVBlog
by Adam Buckman, Featured Columnist
The crypto company's innovative, 60-second spot had virtually no action, but nevertheless asked for action -- and got it too. Read the whole story
by Wayne Friedman
This year's Super Bowl drew some 112 million average minute total TV viewers, NBCU says -- up 16% from last year. Data comes from … Read the whole story
by Wayne Friedman
Weigel Broadcasting Co. is launching its sixth network -- locally based Story Television Network, which will focus on non-fiction, historical and factual programming. Read the whole story
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by Karlene Lukovitz
Metrics include scan rates indicating engagement. Read the whole story
by Karlene Lukovitz
The results of popular votes for favorite movie and favorite scenes from 2021 will be integrated in the show, with sweepstakes in place to … Read the whole story
by Laurie Sullivan
The technology provides a scorecard to identify racial bias and risk factors in content, analyzing how brands score with multicultural audiences. It was developed … Read the whole story
by Todd Wasserman
The Taco Bell ad features little of what people like about Taco Bell, except for its hot sauce. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Coinbase Global, the largest U.S. cryptocurrency exchange, made its Super Bowl debut with a QR code ad so popular that it crashed the app … Read the whole story
COMMENTARY
by Joe Mandese
As if you needed yet another Super Bowl ads post-mortem. Here are my picks for the two best and the biggest missed opportunity of … Read the whole story
COMMENTARY
by Karlene Lukovitz
The timing is intriguing: The vMVPD suspended the monthly payment term option right before the Super Bowl, and is now reinstating it. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
According to new research from Publicis Media, "spending time at home" tops the list of "more important" things, followed by showering. Does that mean … Read the whole story
COMMENTARY
by Steve Cody
Three humor experts analyze two insurance commercials -- and one spot performed worse than this season's New York Giants. Read the whole story
COMMENTARY
by Steve Sternberg, Featured Columnist
Science fiction is a broad category with so many sub-genres that trying to designate a "best of" list seems silly. How can you compare … Read the whole story