TVBlog
by Adam Buckman, Featured Columnist
Sports legends embracing gambling on the sport that made them legends is a disturbing trend that in a past era would have been inconceivable. Read the whole story
by Wayne Friedman
ViacomCBS is changing its name to Paramount, in a dramatic move to increase its profile around its soaring streaming business. Its Q4 global streaming … Read the whole story
by Karlene Lukovitz
ViacomCBS -- rechristened to Paramount as of today -- also announced Paramount+'s expansion into France. Read the whole story
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by Wayne Friedman
In AMC's most recent quarter, ad revenues slipped 1% to $234 million. The company had higher pricing and ad-supported streaming growth, but also saw … Read the whole story
by Laurie Sullivan
On the roadmap are the development of technical standards to accelerate growth of CTV, supporting the upfront and consistent audience measurement -- and initiatives … Read the whole story
by Joe Mandese
"It's axiomatic that viewers' regularly watched news brands align with their personal world view," says Brand Keys' Passikoff. Read the whole story
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by Karlene Lukovitz
Data-driven creative can incorporate and update dynamic elements including product or location feeds, and event triggers such as weather and game scores. Read the whole story
by Laurie Sullivan
DISQO queried Super Bowl viewers on ad recall and brand perception and measured search and site visit to determine performance lift. "There were ads … Read the whole story
by Fern Siegel
Marian succeeds (and reports to) Brandan Gaul, who founded the unit in 2020. Gaul continues as Global Chief Content Officer at Mediabrands. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Cross-network program promos have been a no-no for broadcasters. But now, with CTV and streaming TV platforms front and center, could things change? Read the whole story
COMMENTARY
by Gino Sesto, Columnist
It's something ingrained in us over the years. After the Super Bowl, we eagerly look for a breakdown of the big game's best TV … Read the whole story
COMMENTARY
by Steve Cody
Three humor experts analyze two insurance commercials -- and one spot performed worse than this season's New York Giants. Read the whole story