TVBlog
by Adam Buckman, Featured Columnist
A feeling of elation undoubtedly swept the nation last week when the news broke that Gumby is poised for a revival. Read the whole story
by Wayne Friedman
With the deal, The Trade Desk will contribute identity demographic data to boost Nielsen's Nielsen ID in many international markets. Nielsen's deeper identity resolution … Read the whole story
by Wayne Friedman
The Trade Desk on Tuesday said it launched a new supply-side product called OpenPath, where content owners from TV and across the web can … Read the whole story
by Wayne Friedman
TelevisaUnivision CEO Wade Davis says the company will spend "billions" and in a statement said: "Beyond our audience, ViX will be a platform that … Read the whole story
by Joe Mandese
The deal follows an NBCUniversal agreement and provides new impetus for the ad asset management system jointly owned by the ANA and 4A's. Read the whole story
by Robert Williams
A predicted 15% rise in TV advertising prices will more than offset declines in print media. Read the whole story
by Joe Mandese
January's increase is the best since August 2021, and compares with a January 2021 decline of 2.2%, indicating the U.S. ad market continues to … Read the whole story
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by Karlene Lukovitz
Assessments that the U.S. SVOD market as a whole is already saturated are off the mark, argues one TV research firm. Read the whole story
COMMENTARY
by Joe Mandese
The biggest winner coming out of Sunday's Super Ad Bowl wasn't Coinbase -- it was the mobile-enabled QR codes the company used in its … Read the whole story
COMMENTARY
by Tony Jarvis, Op-Ed Contributor
The term "impressions" has become pervasive, but also nebulous. And when did "outcomes" become a "media measurement?" Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Looking at the just-completed Super Bowl, we may have our answer -- QR codes appearing in a TV ad. Point your phone, take a … Read the whole story