Discovery will team with measurement companies and Omnicom Media Group in a trial to develop new currencies for advertisers for the upfront ad market. … Read the whole story

The new "premium marketplace" gives clients the option of paying based on commission, SaaS, or "all inclusive" models providing end-to-end price transparency. Read the whole story

TV measurement firm Samba TV is launching what it says is the first ad currency to offer guaranteed "incremental" reach for TV and video … Read the whole story

For the new company Warner Bros. Discovery, the focus will be on "smart" spending, Discovery CEO/President David Zaslav said. Big streaming platforms have been … Read the whole story

Citing long-term demand from the digital ad industry for its verification, fraud detection, brand safety and contextual targeting solutions, BMO Capital Markets initiated coverage … Read the whole story

Univision says its ad business witnessed the highest volume and price growth in the company's history, with new brand activations and growth in all … Read the whole story

Amid growing competition, the streaming platform is expected to air a company record of 398 original shows this year. Read the whole story

The sports-first livestreaming service exceeded a number of its own preliminary projections, but missed analysts' EPS expectation. Read the whole story

The deal, for a series starring Rasheeda Frost, is with digital media company Kin, which, like Philo, focuses on serving diverse audiences. Read the whole story

After slowing in recent years, consumer spending on media grew 6.7% to $2.14 trillion worldwide in 2021. U.S. consumers accounted for nearly half of … Read the whole story