TVBlog
by Adam Buckman, Featured Columnist
Finally, someone has produced the TV comedy we have all been waiting for -- a pirate parody! Read the whole story
by Wayne Friedman
Experian's data will expand Nielsen's Identity System with IDs for open web measurement, increasing coverage and measurement across screens and devices. Nielsen is already … Read the whole story
by Wayne Friedman
NBCU is expanding into in-video games ad sales through a deal with Anzu.io, a Tel Aviv-based in-game advertising platform. Read the whole story
by Karlene Lukovitz
Sources say Licht, executive producer of "The Late Show With Stephen Colbert,' will be anointed by soon-to-be Warner Bros. Discovery CEO David Zaslav next … Read the whole story
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by Wayne Friedman
Stroman worked at Fox Broadcasting Company for 16 years and rose to SVP of national promotions at News Corp One, where he was responsible … Read the whole story
by Wayne Friedman
Tegna says the company is seeing continuing growth vs. pre-pandemic periods. Its Premion business grew 40% for full-year 2021 vs. 2020 despite weakness in … Read the whole story
by Fern Siegel
The 30-second spots, created in-house, are airing in 88 markets across the company's footprint. Read the whole story
COMMENTARY
by Joe Mandese
Suppliers like NBCU are "certifying' audience measurement, GroupM is integrating "supply-side" tech, and the IAB Tech Lab has finalized "seller-defined audience" specs. What's next? Read the whole story
COMMENTARY
by Karlene Lukovitz
A single week brought significant, multiple announcements in CTV, addressable TV, cross-device measurement and fraud prevention. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
The NFL has made deals with NBCU, Fox, ABC/ESPN and a "Thursday Night Football" deal with Amazon, totaling $100 billion. Imagine adding another $70.5 … Read the whole story