TVBlog
by Adam Buckman, Featured Columnist
The Ukraine story is so multifaceted that it cries out for long-form coverage -- not only on cable but on the legacy broadcast networks too. Read the whole story
by Joe Mandese
Ripley will lead the company's "narrative around ad technology, data and cross-platform media measurement." Read the whole story
by Wayne Friedman
As big network groups look to establish alternative currencies for TV measurement, Comscore has been selected as one of WarnerMedia's alternative currency providers for … Read the whole story
by Wayne Friedman
Simulmedia is starting up a program that will make third-party data available to marketers on a guaranteed basis. The first major data measurement suppliers … Read the whole story
by Joe Mandese
Executive search firm Spencer Stuart has been retained to handle the search process. Read the whole story
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by Wayne Friedman
Among top ad-supported premium streaming platforms from major TV network groups, Paramount+ had the highest ad messages per show or per hour in 2021. Read the whole story
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by Karlene Lukovitz
The new suite of end-to-end advertising solutions uses deterministic linear TV viewership data to optimize incremental reach in campaigns spanning connected TV (CTV) and … Read the whole story
COMMENTARY
by Karlene Lukovitz
Netflix's new $15.50 price is also just shy of the $16 highest-acceptable price, per new Morning Consult consumer research. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
An Applebee's ad placement of their TV commercial message was placed next to a smaller video and headline of CNN's top news story: Russia … Read the whole story