TVBlog
by Adam Buckman, Featured Columnist
U.S. media giants should consider pulling the plug on all of their current business in Russia in solidarity with Ukraine and the world. Read the whole story
by Wayne Friedman
"We negotiate 'audience guarantees' so we can get 'make-goods' when the audience forecast inevitably falls short -- because the one thing we know for … Read the whole story
by Wayne Friedman
Viewing totals for this year's address included both out-of-home and CTV viewing, Nielsen notes. Viewing was higher than last year's total of 26.9 million … Read the whole story
by Wayne Friedman
CNN also has plans for a CNN app available to subscribers of CNN+ that would give them access to CNN+ programming and would also … Read the whole story
by Joe Mandese
The day revealed improvements like speedier payment cycles to minority-owed media, but also that big cultural barriers persist. Read the whole story
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by Laurie Sullivan
Michael Benedek, Datonics CEO, said "the reach is more granular via comprehensive data sets such as auto intenders, parents or average estimated household, which … Read the whole story
by
Total over-the-top ad spend last year reached about $1.3 billion in the United States, but made up only about 3% of total digital spend. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Just when baseball has been looking to get back some of its swagger, the league's "lockout" has failed to get resolved as players' and … Read the whole story