The move is another example of media companies clawing back content for their own streaming services -- in this case, NBCU's Peacock. Read the whole story

Netflix also recently refused to carry 20 Russian free-to-air propaganda channels it was required to host under Russian law. One of those channels is … Read the whole story

"Disney needs to focus first and foremost on delivering more must-watch, buzzy content on Disney+," says Richard Greenfield, partner/media and tech analyst, Lightshed Partners. Read the whole story

"The Batman" had the biggest film opening this year and the second-biggest in the pandemic era. Warner Bros. spent heavily on national TV media … Read the whole story

Lotame on Monday announced three major promotions to strengthen its executive team. The newly promoted execs will focus on improving services for privacy, data, … Read the whole story

Ad "extensions" that break the monotony of back-to-back traditional ads on connected TV garner higher levels of viewer attention. Read the whole story

Marketers will gain the ability to test measurement capabilities and audience activation through Disney Advertising's Clean Room, with support from data cloud providers Habu, … Read the whole story

And now a Disney+ AVOD is on the way. Read the whole story

"Given the limitations with paid social ads, we wanted to leverage the ability of sight, sound and motion to share the brand in a … Read the whole story