Dubbed the NBCU Audiences Insights Hub, the clean room enables advertisers and agencies to match their own first-party data about consumers with NBCU's "certified" … Read the whole story

"The Batman," now in its second week of theatrical release, continues its strong results with $66.0 million in North American sales. The biggest-spending studios … Read the whole story

Nissan had the most-seen automotive spot in February with 646 million TV ad impressions. Read the whole story

U.S. and Canadian theatrical movie business in 2021 doubled revenue vs. 2020, but is still down 61% vs. 2019, while home/mobile entertainment was up … Read the whole story

Until the early 2000s, changes to the television landscape - what was available to view and how it could be viewed - were gradual. … Read the whole story

According to the report, the private equity consortium is weighing a bid of $15 billion, including debt, to take Nielsen private again. Read the whole story

The action claims TVSquared, just acquired by Innovid, infringed Nielsen's patented technique for privacy-protecting cross-platform audience exposure measurement. Read the whole story

Amazon aired more total spots than Walmart and Target did on radio, broadcast television and local cable, though its strategy differed from those of … Read the whole story

"People have a preconception that contextual is too old," Wavemaker's Delphine Fabre-Hernoux says, explaining why it's not your father's contextual targeting. Read the whole story