TVBlog
by Adam Buckman, Featured Columnist
Don't expect viewership for the Grammys and Oscars to suddenly start shooting up just because of this year's upticks. Read the whole story
by Wayne Friedman
EDO will give brands TV commercial airings connected to engagement data via EDO Ad EnGage, which Discovery will use during the upfronts for its … Read the whole story
by Karlene Lukovitz
AMC, Crown Media, Discovery and Paramount have signed on for DLA, reports Roku. Read the whole story
by Karlene Lukovitz
The official close of the $43-billion merger is now expected by week's end, or Monday latest. Read the whole story
by Joe Mandese
Shows results of Frank's RedHot in-game ad campaign based on intrinsic criteria. Read the whole story
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by Laurie Sullivan
MediaRadar found a 2% year-over-year increase in the number of companies advertising brands during CBS' Grammy Awards broadcast. Automotive and food categories fell just … Read the whole story
COMMENTARY
by Tanya Gazdik, Staff Writer
The show includes MediaPost's Marketing: Automotive conference, featuring Nissan's Allyson Witherspoon, Kia's Russell Wager and Volkswagen of America's Kimberley Gardiner. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Long before social media, the internet, and the rest, TV also looked inward to consider the impact of harmful viewing exposure on kids -- … Read the whole story