TVBlog
by Adam Buckman, Featured Columnist
On "Our Great National Parks," President Obama takes on a new role as narrator of a TV nature series. Read the whole story
by Wayne Friedman
NBCUniversal's Peacock continues to bulk up its live sports programming with a new exclusive multiyear Sunday morning national TV package of Major League Baseball … Read the whole story
by Wayne Friedman
With this role, Kaufman expands her responsibilities to many non-TV, out-of-home marketing activities, including Paramount Global's live experiences: hotels, resorts, theme parks, tours, and … Read the whole story
by Steve McClellan
The agreement allows OMG account teams to activate advanced targeting segments from Omni across more than 20+ million LG smart TV households in the … Read the whole story
by Tanya Gazdik
GMC put a significant emphasis on college basketball programming in March, with 91% of its national TV ad spend put toward men's college basketball. Read the whole story
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by Todd Wasserman
Trey Kennedy isn't well-known to most Americans, but my kids are constantly using YouTube's TV app to see what he's up to. Read the whole story
by Fern Siegel
Damien D'Amico has led campaigns for various brands, including Microsoft, Ford, Hulu, Taco Bell, Mattel, National Geographic. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Sports betting has been positioned as the savior for much that is missing in live TV programming. Read the whole story
COMMENTARY
by Tony Silber, Staff Writer
Statehouse press corps have grown as nonprofit news organizations emerge to fill the gap created by the decline in commercial newspapers and organizations shift … Read the whole story
COMMENTARY
by Mike Donahue, Op-Ed Contributor
The most important word in digital media, especially programmatic, is "demand," not "supply." Read the whole story