Combined revenue for Warner Bros. Discovery is estimated to be $49.8 billion this year -- meaning it will slot in below Walt Disney's $67.4 … Read the whole story

An estimated $15.62 million was spent on national TV advertising for the movie, producing 1.8 billion impressions from 2,950 airings, EDO Ad EnGage says. Read the whole story

Ranked in order, the top 10 OOH advertisers in 2021 were McDonald's, Apple, Geico, Amazon, American Express, Coca-Cola, Allstate, Google, Walt Disney Pictures, and … Read the whole story

"The Autopian," led by David Tracy and Jason Torchinsky, aims to create "a haven for car enthusiasts," according to Boeckmann. Read the whole story

The popularity of streaming has led to a drop in video consumption for cable TV among U.S. teenagers. Read the whole story

The platform was developed by Nielsen and outputs an "equity index score" marketers can utilize to make their media mixes more inclusive. Read the whole story

AVODs are also attracting more diverse audiences than both traditional TV and SVODs. Read the whole story