TVBlog
by Joe Mandese
There have been 159 mass shootings in the U.S. so far this year. Remarkably, only one of them was the only other one in New York City. Read the whole story
by Wayne Friedman
The final round of "The Masters" with Tiger Woods scored 10.2 million Nielsen-measured viewers -- the highest-rated golf event since 2019, when Woods won … Read the whole story
by Wayne Friedman
Looking to hype up its free, ad-supported streaming TV channel, Amazon is renaming its IMDb TV service "Amazon Freevee" starting April 27. Read the whole story
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by Laurie Sullivan
The update, open for public comment through May 31, 2022, includes two new items for publishers. The values -- ownerdomain and managerdomain -- aim … Read the whole story
by Karlene Lukovitz
CNN has not released actual numbers for the service, and claims it's happy with the early results. But knowledgeable sources are reporting less positive … Read the whole story
by Laurie Sullivan
Outbrain's Paul Knegten spoke about the future of advertising and what Outbrain is doing for journalism and newsrooms with "Search & Performance Marketing Daily." Read the whole story
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by Todd Wasserman
Adding an ad-supported tier would expand Netflix's subscriber base and allow Netflix to raise prices. Read the whole story
by Steve Ellwanger
Campaign aims to counter "bad advice" heaped on new mothers, with a cast of know-it-all characters portrayed by the comedian. Read the whole story
COMMENTARY
by Tony Jarvis, Op-Ed Contributor
The ARF Audiencexsicence conference opened by putting "impressions" on a nebulous note, but didn't resolve whether "attention" should replace it as currency. Read the whole story
by Richard Whitman, Columnist
OMG's new private marketplace went live April 8 and includes inventory from retail vendors/networks such as Cooler Screens, GSTV, Grocery TV, Lightbox, and others. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
What about those "light" TV viewers? For TV marketers, these consumers have always been hard to get and highly desirable. Read the whole story