TVBlog
by Adam Buckman, Featured Columnist
Recent research about streaming habits finds that many subscribers sign up only for a brief time and then cancel their subscriptions. Read the whole story
by Wayne Friedman
The deal includes Sinclair's 19 Bally Sports RSN networks, Sinclair's owned local broadcast stations, Tennis Channel, Marquee Sports Network and the YES Network, in … Read the whole story
by Wayne Friedman
Analysis from measurement/analytics company Antenna via MoffettNathanson shows 64% of subscribers signed up for the top-ten streaming services directly via the streamers' company websites, … Read the whole story
by Laurie Sullivan
Borrell Associates plans to release its 2022 Benchmarking report on Wednesday that estimates local digital advertising will grow 9%, to $92.8 billion, accounting for … Read the whole story
by Karlene Lukovitz
National Geographic Premium with Disney+ is Disney's latest move to leverage synergies to boost growth for the streamer and other of its properties. Read the whole story
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Marketers spent more than half of their budgets on digital media channels, but expressed reservations about measuring their effectiveness. Read the whole story
by Laurie Sullivan
Google in partnership with agency SN37 has launched its sixth season of visual arts incubator Creator Labs. The content, grounded in social impact and … Read the whole story
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by Fern Siegel
The agency will handle media-buying strategy, planning and execution for all Twins' television, radio and OOH advertising for the 2022 season. Read the whole story
COMMENTARY
by Tony Jarvis, Op-Ed Contributor
The final day of the ARF conference highlighted the meaninglessness of audience "impressions," as well as nebulous terms like "watching," "viewing," etc. Read the whole story
COMMENTARY
by Tony Jarvis, Op-Ed Contributor
Three industry leaders were asked to "define impression." They gave three distinctly different answers. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Recently, all 7 full-power Richmond, VA stations started broadcasting with NextGen-enabled TV technology. What does this mean for local TV advertisers? Very little so … Read the whole story
COMMENTARY
by Karlene Lukovitz
Game publishers helped develop a solution that combines television-scale reach via CTV inventory, with digital's trackability. Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
I've heard some great presentations from marketers on webcasts and Zoom -- but nothing to compare with what I saw in person this week … Read the whole story