TVBlog
by Adam Buckman, Featured Columnist
A new series coming to ABC on Tuesday seems to have perfected the art of keeping its audience tuned in during commercial breaks. Read the whole story
by Wayne Friedman
The first new ad innovation is Peacock Frame Ad, where a display ad can be "framed" around video content. Speaking at the IAB Newfronts, … Read the whole story
by Wayne Friedman
Tegna is rolling out new broader-reaching, 24/7 live, streaming OTT apps with deeper content for each of its 64 stations in 51 markets. Read the whole story
by Wayne Friedman
Total global subscription revenue from streaming was 95% higher with streaming ad revenue growing 59% in Q1. But total company-wide revenue of $7.3 billion … Read the whole story
by Joe Mandese
The Advertiser Perceptions survey, released by the IAB this morning, shows ad execs are most optimistic about CTV due to the deprecation of cookies … Read the whole story
by Laurie Sullivan
Amazon unveiled a Virtual Product Placement beta program that allows marketers to place "approved products" into participating Prime Video and Amazon Freevee original content … Read the whole story
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The Olympic Games in Tokyo saw the highest TV viewership, while the NBA ruled on popular social media apps. Read the whole story
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by Karlene Lukovitz
The platform uses ACR viewing behavior data from Vizio smart TVs and offers plug-ins with cross-platform buying solutions partners. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
When including all media platforms -- local broadcast, local cable/satellite, radio, digital and OTT -- Kantar projects political advertising could total $8.0 billion this … Read the whole story
COMMENTARY
by Karlene Lukovitz
By 2027, 5G will be transforming video and television transmission, local broadcast, live events and VR and metaverse adoption. Read the whole story