TVBlog
by Adam Buckman, Featured Columnist
The new "Star Trek: Strange New Worlds" on Paramount+ is different from other "Star Trek" shows, but the same too. Read the whole story
by Wayne Friedman
The joint Roku/Apollo bid could be as much as 20% for Starz. Lionsgate acquired Starz in 2016 and in 2021, the Lionsgate board authorized … Read the whole story
by Wayne Friedman
Sinclair projects political ad spend to be between $36 million and $45 million for Q2, with core advertising reaching $314 million to $322 million. … Read the whole story
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by Karlene Lukovitz
The Microsoft deal allows for linking ad exposure to online searches. Read the whole story
by Karlene Lukovitz
Paramount+ added 6.8 million subs and Pluto TV's MAUs rose by 4 million in the quarter. Read the whole story
by Joe Mandese
The exchange will feature a series of twice-annual events featuring new and emerging media measurement innovations. Read the whole story
COMMENTARY
by Todd Wasserman, Staff Writer
The CMO Survey found 19.8 % of companies are investing more in traditional advertising as a result of the imminent death of cookies. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Casual TV viewing mixed with some eye-opening marketing might have been absorbed by viewers Monday during MSNBC's coverage of a "New York Times" investigative … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Brands should consider using ads that appear in video content, rather than during a break in content, when advertising on CTV, a study by … Read the whole story