TVBlog
by Adam Buckman, Featured Columnist
Mike Myers plays at least seven different characters in just the first episode of his new comedy series "The Pentaverate." Read the whole story
by Wayne Friedman
Samba's iCPM metric and platform secures ad inventory through a media buy from the open web using real-time bidding where available, giving advertisers incremental … Read the whole story
by Wayne Friedman
Combined results for its networks, Scripps says, show ratings growth of 5% in total viewers in prime time. Local TV stations' revenue has been … Read the whole story
by Wayne Friedman
In its NewFronts presentation, fuboTV said that using first-party data, it can now create custom audience segments though viewership behavior to target users based … Read the whole story
by Tanya Gazdik
"Automakers have been gradually adjusting their TV advertising approach this year," iSpot.tv's Stuart Schwartzapfel tells "Marketing Daily." Read the whole story
COMMENTARY
by Todd Wasserman, Staff Writer
It's likely that shoppable TV ads won't really take off until our remote control devices become smarter. Read the whole story
by
CTV is considered more necessary than social video and national broadcast TV for video advertising. Read the whole story
by Laurie Sullivan
Pinterest has expanded its video offerings with the test launch of the Pinterest TV Studio app, which was spotted earlier this week in the … Read the whole story
by Fern Siegel
Sinclair will overseeing the agency's entertainment roster, which includes WarnerMedia, Paramount and Spotify. Read the whole story
by Steve Ellwanger
A need for more space is a big rationale for using Apartments.com, as tracked by new study -- and shown in new campaign. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
How do TV networks adjust to this perhaps new and potentially violent environment? Bill Maher said this may be a growing problem for comedians … Read the whole story
COMMENTARY
by Karlene Lukovitz
More input on why CTV spend, while growing, is still far below its share of total TV viewing. Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
After almost four years of litigation, the broadband industry has abandoned its quest to nix California's net neutrality rules. Read the whole story