U.S. AVOD revenue generated by series and features will grow by $19 billion, to $31 billion by 2027, remaining the country with the largest … Read the whole story

"Doctor Strange" was boosted by dominant wall-to-wall national TV advertising with an estimated ad spend of $7.3 million over the last two weeks, according … Read the whole story

The study comes as a perfect storm of developments have led up to a Babel-like 2022-23 upfront marketplace, in which a variety of "alternate" … Read the whole story

The company also fell into negative cashflow, sending its stock down on Friday and in today's premarket trading. Read the whole story

Parents with young kids say they're co-viewing more programming than they did in the past, likely because streaming services give them more choices. Read the whole story

Podcast ad revenue is projected to add another 45% to $3.1 billion in 2023, and 37% more by 2024. In 2021 financial services represented … Read the whole story

The process is based on deterministic and search-intent audience targeting anchored in contextual. Read the whole story

"The future is 'onchain' instead of online," DMEXCO's organizers assert in a summit of their Web3-centered spring summit. Read the whole story

Hostess Brands won't advertise to kids under 13, except for products that comply with the Uniform Nutrition Criteria of the Children's Food and Beverage … Read the whole story