TVBlog
On "The Great American Tag Sale With Martha Stewart," TV's domestic baroness throws open her gates to sell her own belongings. Read the whole story
The estimated media value of advertising from March 23-May 22 placed on streamers' sister TV network airwaves and paid TV advertising was $322.2 million … Read the whole story
CNN veteran Meredith Artley had been SVP and editor-in-chief of CNN Digital under former CNN President Jeff Zucker. Read the whole story
Hulu's sub growth slowed to 300,000 in Q1, down from 2.2 million in the year-ago quarter. Read the whole story
Smart TVs posted the biggest increase in streaming time, with a 34% yearly gain during the first quarter. Read the whole story
Billings were not disclosed, but the account includes search, social media, OTT/CTV SEO, local TV, radio and out-of-home media. Read the whole story
COMMENTARYCan an old-school media planning strategy help prevent hate speech contributing to domestic terrorism? Sounds like a simple formula to me. Read the whole story
- COMMENTARY
Even with the shift to CTV, digital and streaming, advertisers still believe TV networks are among the few places that have value for reach … Read the whole story
COMMENTARYAverage frequency across 30 CTV campaigns of varying sizes was just 4.6, per a study by ANA and Innovid. Duplication rates, costs were also … Read the whole story
COMMENTARY"We already built the bridge between CTV and mobile," said Helen Lum, EVP AppScience. "Now we are having conversations with linear TV networks who … Read the whole story
