TVBlog
by Adam Buckman, Featured Columnist
The "TV Blog" revisits the reviews published here that greeted the premieres of this year's cancelled shows not so long ago. Read the whole story
by Wayne Friedman
Pepsi is giving up its half-time musical sponsorship, but remains an NFL sponsor under a new long-term deal. Reports say Pepsi's previous ten-year overall … Read the whole story
by Wayne Friedman
Signaling a wider macro-view of a possible slowdown in advertising, traditional TV-based media companies' stock prices declined sharply after Snap said on Tuesday it … Read the whole story
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by Wayne Friedman
The turnaround was driven by growth in marketers using CTV vs. other digital video platforms and the dominance of media aggregator ad sellers vs. … Read the whole story
by Laurie Sullivan
Google Marketing Live highlights also include the rollout of YouTube Short Ads, adding 3D and augmented reality to shopping ads in search, and signups … Read the whole story
by Karlene Lukovitz
Study also underlines the benefits of bundling services, content to increase engagement, retention. Read the whole story
by Joe Mandese
At least two Havas clients -- Papa John's and Sanofi -- have already begun using it to plan/buy media based on addressable audience segments. Read the whole story
by Tanya Gazdik
Starting in 2022-23, Honda is the official automotive partner in the U.S. only, while Hyundai Auto Canada takes over the sponsorship in Canada. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Most virtual pay TV providers now offer "unlimited" DVR options that allow for unlimited storage and the ability to fast-forward through commercials. Read the whole story