The overall bulk of that promo and ad messaging came from TV networks using their own airwaves -- $867 million in media value from … Read the whole story

Season Four of "Stranger Things" posted a record total of 286.8 million hours viewed for the week of May 23-May 29 -- dominating all … Read the whole story

"Measuring and optimizing attention is an integral component of cutting through the noise," says Activation Chief Jon Waite. Read the whole story

Guidelines include preferred vendors for data matching and attribution, creative format recommendations and more. Read the whole story

Lack of communication clarity and differing enforcement and fee policies have already drawn the attention of consumer protection agencies in the Latin American markets … Read the whole story

Microsoft and the Knight Center for Journalism in the Americas announced a partnership to create an online course that aims to reach Latinx, a … Read the whole story

Consumers are showing signs of disillusionment with the power of media to shape social norms. Read the whole story

The good news is one of America's largest local news broadcasters has begun training its staff on how to combat antisemitism. The bad news … Read the whole story