TVBlog
by Adam Buckman, Featured Columnist
A number of shows took up the topics of race, ethnicity and social class in a variety of ways, including reimagining and rebooting older shows. Read the whole story
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by Wayne Friedman
One-third of the projected $18.9 billion in CTV and streaming ad revenue this year will be bought before the TV season starts, to a … Read the whole story
by Wayne Friedman
Major broadcast network linear TV took another hit for prime-time entertainment series for the just-completed season with high single and double-digit-percentage viewing declines vs. … Read the whole story
by Wayne Friedman
New England-based regional sports channel NESN says it has become the first regional sports network to start a separate, stand-alone D2C streaming service, NESN … Read the whole story
by Joe Mandese
The cost of various forms of ad fraud including app install farms, SDK spoofing, click spam, ad stacking and click injection, is projected to … Read the whole story
by Joe Mandese
Financial details were not disclosed, but as part of the transaction, SMI CEO James Fennessy will step down and Dreamscape partner Scott Knoll will … Read the whole story
by Tanya Gazdik
The effort "helps keep the brand on the global cultural map," said Stellantis CMO Olivier Francois at a media briefing. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Perhaps the biggest success for "Top Gun: Maverick" isn't the $160 million opening -- but who showed up. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Most marketers are confident in cookieless solutions, and are serious about first-party data (another buzzword), Mediaocean reports. Read the whole story
COMMENTARY
by Karlene Lukovitz
Survey finds Americans spend nearly $1,000 per year on gaming, on average, and millennial gamers are estimated to spend more than $66,000 in a … Read the whole story