TVBlog
by Adam Buckman, Featured Columnist
Customer satisfaction with streaming services such as Netflix, HBO Max, Peacock and Apple TV+ is surprisingly lower than expected, a new study says. Read the whole story
by Wayne Friedman
Roku's sharp stock increase Wednesday was driven by reports of talks of a possible merger deal with Netflix. Roku witnessed its share price rise … Read the whole story
by Tanya Gazdik
Over half of Toyota's national TV ad spend in May was allocated to NBA games as the playoff field continued to narrow, per iSpot.tv. Read the whole story
by Karlene Lukovitz
AVOD platform Crackle Plus will use Amagi's Ads Plus software-as-a-service technology to expand its CTV inventory for direct and programmatic ad sales. Read the whole story
by Joe Mandese
The proposed standards cover many outcomes measures routinely used by the ad industry, including attribution and multi-touch attribution, marketing mix modeling and experiments. Read the whole story
by Karlene Lukovitz
AT&T spun off Max's parent, WarnerMedia, just two months ago. Read the whole story
by Joe Mandese
Zenith reduced its 2022 worldwide ad spending forecast down 1.1 percentage points to 8.0% from the 9.1% it forecasted in December 2021. The revision … Read the whole story
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by Karlene Lukovitz
Vimeo has integrated the capabilities from Wirewax, which it acquired last November. Read the whole story
COMMENTARY
by Todd Wasserman, Staff Writer
To answer this question, Aki Technologies turned to neuroscience, measuring brainwave activity among consumers who watched the Super Bowl. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Will we see Domino's buying advertising time in future "Stranger Things" episodes? Major marketers can still ride on the coattails of big Netflix shows. Read the whole story
COMMENTARY
by Steve Sternberg, Featured Columnist
The mortality rate of new broadcast series is higher than ever. Only 21% of the prime-time scripted series premiering over the past five years … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
The data-driven ad wars are heating up -- but not in the way you would have expected! Read the whole story