TVBlog
by Adam Buckman, Featured Columnist
From the producers of the addiction docuseries "Intervention" comes another series on a topic that could not be more timely -- digital addiction. Read the whole story
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by Wayne Friedman
The TV upfront is well underway with NBCU, Disney and Fox Corp. making deals at modest price increases, according to media agency execs. Many … Read the whole story
by Wayne Friedman
Amidst a rapidly changing business entertainment environment, Walt Disney is making a major dramatic shift in its senior-level TV entertainment execs. Peter Rice, chairman … Read the whole story
by Karlene Lukovitz
Luis Silberwasser, most recently head of U.S. Networks Group at TelevisaUnivision, previously spent 16 years at Discovery Inc. Read the whole story
by Laurie Sullivan
The program allows businesses to gain incremental, recurring revenue from digital advertising, converting storefronts into a "media experience," the company says. Read the whole story
by Karlene Lukovitz
U.S. households with and without smart TVs both watch more than four hours of TV per day on average, and about half of both … Read the whole story
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Marketers that allocate 20%-30% of their TV ad spending to streaming have the best possibility of maximizing reach. Read the whole story
COMMENTARY
by Joe Mandese
"Love that. That's the playbook," Trump Press Secretary Kayleigh McEnany replied after receiving Hannity's insurrection advice. Read the whole story
COMMENTARY
by Karlene Lukovitz
The network's no-ads decision may have spared its regular advertisers from the worst of the immediate blowback from this particularly egregious example of live … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
Let's attack some of the real, low-hanging fruit in the gaps in today's TV ad measurement. Content versus ad ratings should be first in … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
The first episode of the final season of The CW's "Roswell, New Mexico" recorded 430,000 total Nielsen-measured viewers, according to one TV publication -- … Read the whole story