Music, news events and other cultural touchstones from decades ago are supplying a motherlode of subjects for TV. Read the whole story
Despite scatter market weakness, NBCU has nearly completed its upfront deals, with total volume near that of a year ago, says CEO Jeff Shell. … Read the whole story
Nielsen One Alpha will show advanced audience and business outcomes, allowing marketers to see how campaigns deliver on niche audiences, and what actions were … Read the whole story
The companies say the deal will create the largest local CTV marketplace for political advertising --- ad inventory from MadHive's local broadcast clients and … Read the whole story
InnovidXP is designed to provide a 360 view of the TV ecosystem, says the company. Read the whole story
The perhaps-inevitable spinoff will pit 456 contestants from around the world in games inspired by the gory original sci-fi series. Read the whole story
The company is making voluntary buyout offers with the goal of eventually eliminating about 30% of the 30,000-member global ad-sales team, per reports. Read the whole story
Disney+ maintained its customer satisfaction score to beat rivals such as Paramount+, Hulu, Amazon Prime Video and Netflix. Read the whole story
Already the longest-running exec director since the council was formed in 1964, Ivie joined in 2000 and his new contract takes him through at … Read the whole story
Jackie Chiles, Kramer's lawyer in the sitcom "Seinfeld," challenges the legitimacy of Snyder's of Hanover's Pretzel Pieces being called pretzels. Read the whole story
We have too much TV home equipment, which seems to track with another trend: too many streaming platforms -- and for that matter, too … Read the whole story