TelevisaUnivision had its best result in seven years, with "high single digit" cost-per-thousand viewer increases vs. the upfront market of a year ago, according … Read the whole story

The biggest driver of adopting identity solutions for advanced TV is the need to better define audiences for targeting. Read the whole story

"Elvis" surged to the top of the North American theatrical ranking, tied with "Top Gun: Maverick," with $30.5 million each in box-office revenue, according … Read the whole story

Reddit launched its first national TV campaign buy in partnership with R/GA in the U.S. and Canada, encouraging those who view the ad to … Read the whole story

Broadcasters call the bill a "major step forward" to level the playing field with other media, but the bill must now be approved by … Read the whole story

This is the new Golden Age of television. There are more high quality television series on more different platforms than ever before. Ten years … Read the whole story

D2C marketers report planned spend on CTV averaging 10% of media budgets; want better brand-lift measurement capabilities. Read the whole story

Dollar General has begun to explore a variety of ad options, adding to the display, mobile, app, audio, video, and CTV ad units it … Read the whole story