TVBlog
by Adam Buckman, Featured Columnist
The FX vampire comedy "What We Do In The Shadows" returns for its fourth season this week. Read the whole story
by Wayne Friedman
Video streaming platforms ramped up paid ad spend by 38% in Q2 this year, but saw lower media value from on-air promos on their … Read the whole story
by Tanya Gazdik
The biggest spending increase in June was Infiniti -- up over 13,200% after spending less than $20K on national TV last June. Read the whole story
by Wayne Friedman
The "Thor" franchise continues the trend of surpassing the previous editions when it comes to respective opening weekends: "Thor: Ragnarok" (2017), $122.7 million; "Thor: … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
NBC is working on building a "scalable model for creative testing" that "evaluates the emotional resonance of creative," says Kelly Abcarian, executive VP measurement … Read the whole story
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by Richard Whitman, Columnist
The Stagwell chief believes the continuing shift to digital and performance marketing makes the industry more resilient to bumps in the economy. Read the whole story