Video streaming platforms ramped up paid ad spend by 38% in Q2 this year, but saw lower media value from on-air promos on their … Read the whole story

The biggest spending increase in June was Infiniti -- up over 13,200% after spending less than $20K on national TV last June. Read the whole story

The "Thor" franchise continues the trend of surpassing the previous editions when it comes to respective opening weekends: "Thor: Ragnarok" (2017), $122.7 million; "Thor: … Read the whole story

NBC is working on building a "scalable model for creative testing" that "evaluates the emotional resonance of creative," says Kelly Abcarian, executive VP measurement … Read the whole story