"Microsoft offered the flexibility to innovate over time on both the technology and sales side, as well as strong privacy protections for our members," … Read the whole story

The Emmys have nominated commercials annually since 1997. This year's Outstanding Commercial winner will be announced in September. Read the whole story

Rising ad spending for TV and streaming is coming from digital and social media as well as linear TV, according to a new survey … Read the whole story

CTV and streaming mostly play a supporting role compared to linear TV buys, Advertiser Perceptions and Hub Research find in a new survey. Slightly … Read the whole story

The new work, produced in partnership with Red Antler, was shot in Mexico City. An OOH element kicks off in September. Read the whole story

Meta has partnered with Monkeypaw Productions to create and launch a multi-world VR experience in its Horizon Worlds gaming platform. Fans with a Meta … Read the whole story

30-second spot by Schafter Condon Carter says, "The point is...getting to the point." Read the whole story

The prestigious award is bestowed on leaders who "set the pace for the industry," and who "best embody the fearless spirit" of the organization, … Read the whole story

Netflix reportedly now needs to renegotiate deals with Hollywood studios, which then have to deal with actors, producers and directors looking for new dollars … Read the whole story