Netflix says in its shareholder letter: "Our lower priced advertising-supported offering will complement our existing plans, which will remain ad-free." The company says it … Read the whole story

Netflix is now openly acknowledging trying various tactics to curb free password sharing, as well as an early 2023 launch for its ad-supported tier. Read the whole story

Ad "attention" and "viewability" -- two key measures of ad effectiveness, according to TVision -- continue to improve on CTV platforms vs. linear TV. Read the whole story

The segments require both new messaging, as well as media strategies, to address their relative economic angst, Horizon's researchers say. Read the whole story

Jon Hamm stars as the jolly guy, out-of-season, in a spot promoting the World Cup's move to a date in November. Read the whole story

The mid-Atlantic leads in growth, with a projected 53% CAGR between 2020 and 2022, reports BIA Advisory Services. Read the whole story

According to a Reuters Institute report, a significant proportion of younger and less educated people say they avoid news "because it can be hard … Read the whole story