The NFL launches NFL+ today, as the NFL posted another TV ad record -- surging 14% to $4.3 billion, according to Standard Media Index. … Read the whole story

The upfront TV marketplace, including broadcast and cable TV nets, posted "modest" gains -- up 5.8% to $20.1 billion, according to estimates from Media … Read the whole story

The Thursday night event had the highest ratings since the initial June 9 hearing, which had 20 million viewers from 11 networks. So far, … Read the whole story

Supporting the shift to first-party data and its partnership with Microsoft, the Roku Core 6 framework provides better first-party data opportunities for advertisers, says … Read the whole story

Microsoft's TV attribution research revealed that online shoppers are more likely to learn about a brand or product through TV ads than by searching … Read the whole story

The streamer reportedly cited unpublished policies limiting references to subjects such as abortion, climate change and gun laws; started running ad after "climate change" … Read the whole story

Coming in at $44 million, according to Comscore, "Nope" had the highest weekend opening tally for an original scripted film in three years. Read the whole story

How can marketers navigate the new TV landscape increasingly dominated by over-the-top programming and streaming? John Bishop, VP business intelligence for Advertiser Perceptions, spoke … Read the whole story

The big entertainment-focused streamers never seem to put sports front and center. But now Disney has. Two weeks ago, it raised the price of … Read the whole story

The Oxford Economics Study - The State of The Creator Economy - looks at how content impacts the economy, examining the economic, societal and … Read the whole story

With the debut of "House of the Dragon" just weeks away, Duolingo wants "Game of Thrones" fans to brush up on their dragon-lord lingo. Read the whole story