The deal is intended to expand Tremor's demand-side market share, the company says. Tremor International bought DSP Tremor Video in 2017. Read the whole story

Netflix's U.S. household penetration is now at 61%. Amazon Prime Video grabbed a 20% share of new subs, making it #1 for five consecutive … Read the whole story

TelevisaUnivision witnessed strong Q2 growth in U.S. ad revenue to $447.7 million. Last week, it launched its new ViX+ streaming service, supplanting its previous … Read the whole story

While linear TV continues to have the highest inflation rates, the only medium projected to increase its rate of inflation in 2023 is CTV. Read the whole story

Hulu will now run the original version of a campaign ad for Democratic congressional candidate Suraj Patel, but Hulu makes decisions on a case-by-case … Read the whole story

The assignment -- which includes media buying, digital marketing, earned media and analytics as well as strategy, creative development and creative testing -- is … Read the whole story

Dupree, who joined in 2019 after a storied career at Arbitron, Nielsen and Innerscope, became the first woman to lead the company. Read the whole story

The latest Hub video monetization study also finds viewers' estimates of their total TV spending and what they think is a "reasonable" amount to … Read the whole story