iSpot.tv estimates national TV ad spend on the show totaled $38.9 million, with $6.9 million in media value, including 27 airings in NBCUTV programming … Read the whole story

Political advertising is looking to set records for the upcoming midterm elections and much of the spending looks to be "issue"-oriented spend, according to … Read the whole story

No decision has been made, says the company -- but streamlining of multiple streamers is the industry trend. Read the whole story

Ross became the first woman to be appointed head of advertising at a broadcast network and the longest-serving ad sales senior exec in TV. … Read the whole story

A TV show, live events and podcasts are in the works. Cliff McKinney is Bloomberg's new director for Washington, DC Corporate & Public Policy. Read the whole story

Midha was previously Comcast Advertising's chief growth officer. Read the whole story

Among streamers, Disney has risen to 4th place overall among 100 top brands, while Netflix has dropped to 8th place. Apple has ascended to … Read the whole story