TVBlog
The live funeral of Queen Elizabeth II on Monday will take its place among the most-watched international TV events of all time. Read the whole story
EDO says airings rose to 637, up by 67 vs. 2021. Automotive was the biggest ad category, followed by insurance and consumer packaged goods. Read the whole story
Looking to ramp up even more new TV currency connections with TV networks and streaming platforms, iSpot.tv has hired Jodie McAfee as senior VP … Read the whole story
Nearly one in three (29%) report having engaged with an interactive ad experience while streaming, finds Roku's annual holiday shopping survey. Read the whole story
- COMMENTARY
4 issues Netflix needs to address to determine if an ad-supported tier will dramatically change TV video ad marketing, measurement and culture. Read the whole story
COMMENTARYNearly half of household decision-makers consider their current communications/home entertainment services excessive, a consumer study finds. Persistent inflation has consumers wondering about paying for … Read the whole story
Mainardo de Nardis previously ran OMD WW, Aegis Media and MEC while Laura Held, now at Shamrock Capital, served at Walt Disney Co., Carlyle … Read the whole story
