TVBlog
by Adam Buckman, Featured Columnist
Once again, Hulu demonstrates that it is king of the TV universe when it comes to comedy. Read the whole story
by Wayne Friedman
iSpot says the deal is intended to create a "unified" service that includes second-by-second, on-screen verification for all programming across a TV network's footprint. Read the whole story
by Wayne Friedman
NBCU is starting up a program to help small businesses, providing ad and marketing services, partnering with State Farm and agency Walton Isaacson. The … Read the whole story
by Laurie Sullivan
Walmart on Tuesday introduced a series of "Innovation Partners" to support ad and marketing services across social feeds, live streams, video, mobile, and CTV. … Read the whole story
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by Colin Kirkland
Which brands will find in-game ads most effective? How will in-game ads lead brands into the metaverse? Jon Schulz, Viant CMO, discusses these questions … Read the whole story
COMMENTARY
by Karlene Lukovitz
Follow-up study supports 40% CTV investment "rule"; Samsung smart-TV viewers watching more AVOD than SVOD for first time Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
The key may be still-strong NFL viewership. Guggenheim Securities analyst Michael Morris says this "is a positive for local broadcasters seeking to extract further … Read the whole story