TVBlog
Once again, Hulu demonstrates that it is king of the TV universe when it comes to comedy. Read the whole story
iSpot says the deal is intended to create a "unified" service that includes second-by-second, on-screen verification for all programming across a TV network's footprint. Read the whole story
NBCU is starting up a program to help small businesses, providing ad and marketing services, partnering with State Farm and agency Walton Isaacson. The … Read the whole story
Walmart on Tuesday introduced a series of "Innovation Partners" to support ad and marketing services across social feeds, live streams, video, mobile, and CTV. … Read the whole story
Which brands will find in-game ads most effective? How will in-game ads lead brands into the metaverse? Jon Schulz, Viant CMO, discusses these questions … Read the whole story
COMMENTARYFollow-up study supports 40% CTV investment "rule"; Samsung smart-TV viewers watching more AVOD than SVOD for first time Read the whole story
COMMENTARYThe key may be still-strong NFL viewership. Guggenheim Securities analyst Michael Morris says this "is a positive for local broadcasters seeking to extract further … Read the whole story
