Advertisers can now see unified campaign cross-platform results, including deduplicated reach and cross-platform frequency of their media buys, across three major sell-side platforms. OpenID … Read the whole story

HBO Max hopes to draw fans of the game, which sold 17 million copies in its first five years. Read the whole story

Up to now, the streamer has been pushing into games by acquiring and partnering with existing game studios. Read the whole story

Fans can't wait for the beauty and fashion mogul to make halftime magic. Read the whole story

TikTok and Reels users are breaking long-form content into more snackable episodic bites, proving long-form storytelling isn't dead, it's just evolving into something that's … Read the whole story

That's up from 44% in 2020, reports Innovid. Read the whole story

More than 70 years of police portrayals on popular scripted dramas have contributed to public perception of police as the heroic good guys putting … Read the whole story

There are some concerns that GOP fundraising isn't all it's cracked up to be. So Trump-directed Republican TV spending is the focus for many … Read the whole story