Ad-measurement platform VideoAmp says the measurement tool combines data from smart TV automated content recognition data and set-top-box TV home viewership data across more … Read the whole story

Shell credits the growth to high-profile content including sports, and says major exclusive theatrical releases that moved quickly to Peacock also drove business. Read the whole story

Continuous measurement is designed to eliminate manual tagging and deliver more data for targeting and campaign management and analysis. Read the whole story

DoubleVerify on Wednesday announced the launch of the DV Attention Lab with inaugural customer Mondelez International. The measurement aims to provide an alternative to … Read the whole story

Streaming video is the most-cited type of subscription for both giving and receiving, finds survey. Read the whole story

The percentage of U.S. consumers who watch sports at least once a month grew from 51% in 2020 to 58% this year. Read the whole story

New research shows that four hours of streaming generates roughly the same emissions as driving one mile, according to the Greening of Streaming report. Read the whole story