TVBlog
by Adam Buckman, Featured Columnist
The CW must believe in magic because it now has three prime-time magic shows. Read the whole story
by Wayne Friedman
Nielsen's The Gauge results for September show continued strong gains for streaming viewership, adding nearly two percentages points from August to a leading 36.9% … Read the whole story
by Wayne Friedman
The study also found "accuracy" was a primary factor in engaging political advertising -- followed by political party backing of the message and presentation … Read the whole story
by Karlene Lukovitz
TikTok bumps Netflix to #2, YouTube still #1. Read the whole story
by Joe Mandese
While monthly data through September suggests the beginning of a new U.S. ad recession, the big agency forecast units continue to project double-digit gains … Read the whole story
by Joe Mandese
"What we are seeing now is even higher inflation, fueled by the after-effects of the pandemic, the war in Ukraine, rising fuel prices and … Read the whole story
by Colin Kirkland
Netflix's plans to expand its focus into gaming were announced at TechCrunch Disrupt 2022. TechCrunch says Netflix will open a new gaming studio and … Read the whole story
by Colin Kirkland
Last year, American exercise and media company Peloton Interactive had an average monthly marketing budget of $26.8 million. That number is now only $15.2 … Read the whole story

COMMENTARY
by Wayne Friedman, Staff Writer
A report by Precise TV and Giraffe Insights finds a majority of families co-view content on VOD, CTV and live, linear TV, and a … Read the whole story
COMMENTARY
by Ben Kunz
Let's call branding what it really is: future response. This new name will bring clarity and unity to the debates over what branding does. Read the whole story