TVBlog
by Adam Buckman, Featured Columnist
A new sitcom coming to NBC this week adopts a premise that has been used many times before. Read the whole story
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by Wayne Friedman
Political ad spend in sports programming will triple its previous revenue levels for these midterm elections, according to Viamedia. Across linear cable and related … Read the whole story
by Wayne Friedman
Disney/Marvel's "Black Panther: Wakanda Forever" debuts Nov. 11. The studio has already spent $13.8 million in national TV advertising on 1,382 airings of commercials … Read the whole story
by Karlene Lukovitz
The CNN content strategy shift to longform is the latest cost-cutting move. Budget, personnel cuts are looming. Read the whole story
by Colin Kirkland
Creator monetization company BBTV has acquired the assets of Outloud Media, a creator economy business focused on distributing and monetizing creator content across multiple … Read the whole story
by Joe Mandese
"We still end up in the mid-single-digit growth rate for this quarter and nothing that is inconsistent with what we published at the beginning … Read the whole story
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by Ray Schultz
But there are stark differences between Republicans and Democrats, and different age groups. Read the whole story
by Fern Siegel
Walrus has made a clever pitch to advertisers. Read the whole story
COMMENTARY
by Karlene Lukovitz
Also, even mobile marketers think that CTV advertising spend will eventually surpass mobile advertising. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Top-flight experts have blown the reading of where the economy has been headed before -- especially on the verge of hard times. This makes … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
"All our brands back into some sort of a return-on-ad-spend metric," says Spencer Weinman, MNTN head of publisher partnerships. About 600 brands run on … Read the whole story