TVBlog
Baseball fans who love hearing about the science of pitching must be in pitching heaven while watching the World Series on Fox. Read the whole story
Ad-supported and ad-free subscription services are "overwhelmingly similar in distribution in terms of age, ethnicity, gender and income," according to Antenna, a subscription data … Read the whole story
Traditional TV still reaches 81% of frequent-voter household, while 51% reached via streaming are incremental, per an Effectv analysis of 2022 primaries ad campaigns. Read the whole story
Similarweb is collaborating with TV outcome measurement company EDO for convergent TV to enable brands to use search data to measure TV ad performance. Read the whole story
Cable TV revenues for its most recent quarterly period were slightly up 1% to $1.43 billion, while affiliate fees at its networks were up … Read the whole story
Content from sister Paramount unit CBS already on Pluto has been its #1 driver of audience engagement and revenue. Read the whole story
Marketers invested an estimated $3 million in programmatic ad spend on delisted CTV apps in Q3. Read the whole story
Brands and publishers can also transform their CRM and behavioral data into new audience segments without knowing code. Read the whole story
COMMENTARYAbout half of U.S. viewers report that streaming ads have prompted them to search for a product and/or visit a website, in LG Ads … Read the whole story
COMMENTARYNew research finds 91% of TV consumers are not willing to pay to watch women's sports, but 60% of fans believe sponsors should invest … Read the whole story
