In the new NBC sitcom "Lopez Vs. Lopez," TikTok is a co-star on par with George Lopez and his daughter Mayan. Read the whole story
The deal will work with Fox's OneFOX video inventory to manage direct-sold ad inventory across content for Fox Corp. brands including Fox News Media, … Read the whole story
Roku's stock got slammed in after-hours trading as it posted Q3 earnings results, with a big net loss and a poor advertising outlook. Read the whole story
Sling's gain, after several quarters of losses, more than offset 183K losses at sibling Dish Network business Dish TV. Read the whole story
YouTube in September reached a platform high of 8% of total TV usage. Read the whole story
Just 48% of respondents to a Merkle survey prioritized organic search more this year vs. last, and 53% for paid search. Fewer advertisers also … Read the whole story
The move factors carbon impact at a media impression level, alongside campaign objectives like reach, consideration, purchase intent, etc. Read the whole story
Have we forgotten about Russia looking to manipulate the U.S. media - possibly around the elections? Politico says Russian state media money continues to … Read the whole story