In November, 9% of new Netflix sign-ups in the U.S. went to its Basic with Ads option -- the least popular Netflix plan during … Read the whole story

Paramount Global is making a dramatic move this year in abandoning its longtime upfront event at Carnegie Hall. Instead, it will focus on smaller, … Read the whole story

Year-to-date, Standard Media Index estimates U.S. ad spending still is up 2.4% due to exceptionally strong first-quarter ad spending. The analysis shows top ad … Read the whole story

The new DASH study also finds YoY household penetration levels flat to down for most major streamers. Read the whole story

Services saturation means retention is the name of the game - and bundling and pricing are increasingly crucial to retention, points out Ampere Analysis. Read the whole story

MSNBC, Fox News Channel, and CNN may wonder what reporters and editors might say or report on Twitter now -- if at all. Read the whole story

That's how Netflix promoted its series "Wednesday" -- among innovative strategies marketers use in shifting media landscape. Read the whole story