TVBlog
by Adam Buckman, Featured Columnist
The first new network drama of 2023 shows great promise -- if it can steer clear of the usual TV-show cliches. Read the whole story
by Wayne Friedman
Warner Bros. Discovery has struck an agreement with VideoAmp to measure cross-screen campaigns across all its networks and media platforms, "to better represent its … Read the whole story
by Joe Mandese
The data shows an 18-point brand lift advantage coming from Democrats for the Disney brand, as well as some surprising results that American political … Read the whole story
by Wayne Friedman
The 2022 box office is up 64% vs. a year ago but 34% lower vs. 2019, IMDb's Box Office Mojo says. There were 75 … Read the whole story
by Les Luchter
Story about a wine-industry push targeting 21- to 34-year-olds was number 1 in combined beats: alcohol/health/entertainment. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
HBO Max had the best improvement overall among all U.S. brands in YouGov's rankings vs. the year-ago period, in terms of quality and impressions, … Read the whole story
COMMENTARY
by Karlene Lukovitz
Although SVODs' global content spend is projected to rise 8%, spend for broadcast content is forecast to dip 3%. Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
While their series is (according to Netflix) its most-watched documentary ever, the world seems to be responding with a collective yawn. Read the whole story