Nearly 18% of local media buyers say they anticipate cutting back on legacy TV, followed by newspapers with 17%, magazine media buying at 15% … Read the whole story

Amidst looming economic concerns, total TV advertising for 2023 is expected to slip 8.2%, according to S&P Global. The 2023 total TV ad decline … Read the whole story

OpenAP CMO Brittany Slattery explains why the JIC is important for all advertisers, including search marketers looking to expand strategies into CTV for performance … Read the whole story

Two-thirds of television viewers said they look at a second screen or device -- such as a tablet, phone or laptop -- while watching … Read the whole story

Peter Stern, VP Services for six years, is leaving as that business is set to be divided up over three divisions. Read the whole story

Shorts creators who agree to terms can now earn ad revenue directly from YouTube via a pool based on ad views per country. The … Read the whole story

Young media consumers' high usage of short-form video content on social media and other platforms is not breaking news. But their trend line as … Read the whole story

In today's video landscape, there are so many series on so many platforms that numerous shows that already finished multi-season runs have not been … Read the whole story