TVBlog
by Adam Buckman, Featured Columnist
Hallmark's exceptional new drama "The Way Home" has the human touch. Read the whole story
by Wayne Friedman
WideOrbit says ZingX will be available in 184 out of 210 markets, providing 87% U.S. national reach, with inventory from local TV stations. Marketers … Read the whole story
by Wayne Friedman
Netflix's total of 1,160 episodes for Q4 2022 was four times greater than second-place Amazon Prime Video, while six Netflix streaming competitors totaled 1,220 … Read the whole story
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by Wayne Friedman
A Nielsen spokesperson said "the total headcount after this reorganization will be roughly in line with where it was a year ago." According to … Read the whole story
by Karlene Lukovitz
The first price hike since its 2020 launch comes as Warner Bros. Discovery prepares to merge HBO Max and Discovery+. Read the whole story
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by Wayne Friedman
Streaming services as a share of U.S. homes are now at 82% in Q4 2022 -- up from 81% in Q3, according to research … Read the whole story
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by The Editor
Beginning today and running through our Jan. 25 awards ceremony, MediaPost will publish a special daily awards newsletter featuring our Agency of the Year … Read the whole story
by Laurie Sullivan
The cost of social will rise the most, according to Criteo's report - The Advertiser's Guide to New and Emerging Channels in 2023. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Should small and mid-sized TV networks and platform operators merge -- or sell themselves to the larger, legacy TV-based corporations? Read the whole story
COMMENTARY
by Mario Carrasco, Op-Ed Contributor
As zero-party data is provided voluntarily, it affords marketers an unrestricted view of consumer needs and preferences, facilitating long-term relationships and loyalty. Read the whole story