TVBlog
by Adam Buckman, Featured Columnist
The new drama series "Wolf Pack" premiering this week on Paramount+ is "Twilight" with werewolves. Read the whole story
by Wayne Friedman
TV networks' advertising/promo for their own shows, streaming efforts and other services is up 4% in total media value/paid advertising to $733.8 million, according … Read the whole story
by Joe Mandese
"In today's numbers, that would put them in our top 25," GroupM's Kate Scott-Dawkins said based on Netflix management's estimates in last week's earnings … Read the whole story
by Rob Williams
Household penetration of video streaming is now at 89%, Kantar said in a report. Read the whole story
by Laurie Sullivan
The Green Supply Path Initiative is aimed at helping the ad industry lower carbon emissions by optimizing the supply path -- specifically programmatic. Read the whole story
by Steve McClellan
Giant Spoon used the Empire State Building and its leading-edge light-show capabilities to take onlookers into the fantastical world of "Stranger Things" earlier this … Read the whole story
COMMENTARY
by Karlene Lukovitz
Could be. But programmers have to be convinced that a common metadata set will work to their advantage, as well as advertisers'. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
A late 2022 Gallup poll says Americans' trust in mass media to report news "fully, accurately and fairly" is essentially unchanged. There is lots … Read the whole story
COMMENTARY
by Steven Rosenbaum, Featured Contributor
Netflix's shift from DVDs to streaming revolutionized online video, while Kim's Video -- once NYC's premier spot for video rental -- has had a … Read the whole story