Disney says its clean-room technology and Disney Audience Graph technology are working with most major agencies and media holding companies including Dentsu, Horizon, IPG … Read the whole story

Full-year 2023 is projected to see ad-revenue results for major TV-based companies similar to 2022. Total domestic D2C streaming/virtual ad platforms are projected to … Read the whole story

The streamer added 5 million subs, helped drive a 4% gain in advertising for NBCUniversal's media unit, to $2.86 million, and more than doubled … Read the whole story

Led by "Stranger Things," Netflix tallied 11 of the top 15 streaming programs and the top four overall, according to Nielsen Streaming Content Ratings, … Read the whole story

No, not that kind of "short," but the kind of short-form video ad formats popularized by TikTok and gaining traction with YouTube and Meta, … Read the whole story

Digital versus traditional media? It's not either or. Look for a continued synthesis of both areas. Read the whole story